Client: Verizon
Role: Senior Copywriter
Agency: R/GA

Launch Project
Case Study by Director Ken Hamm

Max Harbinger is just your typical high school sophomore, on a mission to be the fastest human on the face of the earth. He's studied all the greats (Carl Lewis, Albert Einstein, Cher), plus his parents said it's o.k. This is his story.

Max is from Keller, Texas, the first town to get wired with Verizon’s superfast FiOS. We shot this web film on location and cast hundreds of locals, including the football crowd under the Friday night lights. Weeks later, they would see themselves onscreen at the Texas premiere.

Verizon gave Max Harbinger a second season and FiOS expanded nationwide. He was later featured in a Winter Olympics sponsorship and a Charlie Rose-like series of employee interviews, “Well Said, Max Harbinger.”

Director: Ken Hamm
Co-writer: Andrew Kessler
Art Director: Karen Ingram