Client: eMusic
Role: Senior Copywriter
Agency: eMusic in-house

eMusic is the leading site for independent music. Their audience is discerning, more Captain Beefheart than Katy Perry. eMusic wanted to attract more of these free-thinking music fans, and educate them about their flexible membership plans.

We ditched the typical step-by-step product demos for a series of video vignettes. In playful situations, they talk about their music and discover eMusic's smart features. Turns out Spoon has a strong octogenarian fan base.

Creative Director: Adrienne De Loia
Art Director: Alan Yost